Canva doubles down on AI and marketing automation with Simtheory, Ortto acquisitions - BERITAJA

Canva announced connected Wednesday the dual acquisition of Simtheory, an AI collaboration and supplier guidance platform, and Ortto, a customer information and trading automation company. The financial position of the deals were not disclosed. Canva says the acquisitions are portion of its continued finance successful AI and trading infrastructure. 

Both companies were founded by Chris and Mike Sharkey, antecedently founders of picnic rental work Stayz, which was acquired by Fairfax Media. The brace will subordinate Canva successful activity roles crossed the company’s AI and trading exertion teams.

Canva says the acquisitions adhd strengths successful agentic AI, information infrastructure, trading automation, and customer engagement, helping Canva germinate from a creation instrumentality into a strategy wherever teams do each of their activity from commencement to finish. The additions widen Canva’s capabilities crossed the afloat workflow, from early ideas to run scaling and measurement.

Image Credits:Simtheory

Simtheory’s level helps teams usage AI to build assistants that understand their business, activity crossed tools, and grip existent tasks. Simtheory lets teams use the latest models crossed divers usage cases and group up agentic workflows tailored to their needs.

On the different hand, Ortto combines a customer information level pinch trading automation, letting teams creation and tally journeys crossed email, SMS, push, in-app messaging, forms, and surveys successful 1 system. Its event-driven architecture and no-code integrations make it easy to link and activate information successful real-time, Canva says. The level is utilized by much than 11,000 customers successful 190 countries.

“Simtheory accelerates our improvement from a creation level pinch AI devices to an AI level pinch creation and productivity devices astatine its core,” said Canva co-founder and COO Cliff Obrecht, successful a property release. “At the aforesaid time, Ortto strengthens our expertise to powerfulness the full trading and contented lifecycle done Canva Grow, from readying and creating to publishing and optimising crossed each channel.”

Image Credits:Ortto

Canva Grow is the company’s instrumentality for plus creation and capacity measurement.

These latest acquisitions travel arsenic Canva has been connected a spot of an acquisition spree. Two weeks ago, the institution acquired integer outdoor advertizing startup Doohly. Six weeks ago, Canva announced the dual acquisition of startups Cavalry, which useful connected animation, and MangoAI, which useful connected improving performance. Before that, Canva acquired trading intelligence startup MagicBrief successful January 2025.

Canva closed 2025 astatine $4 cardinal successful annualized revenue with much than 265 cardinal users and 31 cardinal paid users. The institution besides saw a 20% summation successful monthly progressive users.