Apple raises Mac and iPad prices, spares iPhone for now - BERITAJA

Amid a worldwide representation shortage driven by the AI buildout, Apple is raising prices of its Mac and iPad lineups, arsenic reported by Bloomberg. For the moment, location is nary emergence successful iPhone prices, but location is simply a anticipation that it could get later successful the year.

The caller entrant to the MacBook lineup, MacBook Neo, will now costs $699 alternatively of $599. The institution besides raised the guidelines MacBook Air’s value from $1,099 to $1,299 and the MacBook Pro’s value from $1,699 to $1,999. The desktop-class Mac Studio now costs $2,499 up from $1,999

iPads besides received a value bump: the Air now costs $749, up from $599, and the Pro now costs $1,199, up from $999.

Apple’s smart location devices are costlier arsenic well. The modular HomePod is up from $299 to $349, HomePod Mini is up from $99 to $129, and the Apple TV container is up from $99 to $129.

“The user electronics manufacture is facing an unprecedented challenge. The accelerated description of AI information centers has created an bonzer surge successful request for representation and storage. We person ne'er seen a constituent value summation this much, this quickly,” the institution told CNBC successful a statement.

“We cognize this is not invited news, and we are moving tirelessly to find solutions,” it added.

Last week, Tim Cook told the Wall Street Journal that value hikes for Apple’s products were “unavoidable,” arsenic representation and retention constituent prices support rising because of the AI boom. In March, expert patient Counterpoint noted that smartphone DRAM prices person jumped by 50%, and NAND Flash retention prices person jumped by complete 90% quarter-over-quarter successful Q1 2026.

“We person reached a constituent wherever absorbing representation value hikes is intolerable unless 1 wishes to tally a business astatine a awesome loss. Memory prices person accrued much than fourfold since Q4 2025, and this azygous constituent has eroded the profit margins of about user electronics players. Apple has done good to clasp prices dependable until now, though it hinted astatine increases past week,” Tarun Pathak, Research Director astatine Counterpoint, told TechCrunch.

“The increasing request for AI infrastructure has fundamentally changed the representation proviso chain, meaning higher BOM (Bill of Materials) costs are now a lasting challenge. We besides expect different PC and tablet OEMs to travel Apple’s example. They whitethorn raise prices connected prime products, trim discounts, aliases set their merchandise lines to attraction much connected premium devices,” he added.

While the AI spot crunch is affecting user companies, suppliers for illustration Micron are reaping the benefits. The institution clocked successful a 4x jump successful year-over-year gross successful its about caller earnings.